Edun SS14 Runway Show

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In continuation of our NYFW SS14 coverage, we present the latest RTW collection fresh off the runway from sustainable brand Edun. Edun’s SS14 collection marks the first season under the helm of new creative director Danielle Sherman. The collection features geometric patterns that were silk-screened on cotton canvas and leather pants and skirts, giving the garments a graphic edge. Modern techniques were used to bond intricate handwoven leather pieces onto Neoprene to give a two-dimensional texture to some of the pieces. Super chunky oversize knits, jacquard trousers, cocoon coats, a hand-knit poncho and sports-inspired shirts and pants also walked the runway. The palette was kept basic with white, cream, black and gray shades livened up with various tones of orange. Many garments were layered – cropped tops were worn over long flowing shirts – and the silhouettes were loose but lean. Edun was launched by Bono and his wife Ali Hewson with an eye on improving trade with Africa. Over the years, the label has collaborated with various charities like Wildaid, Concern Worldwide and the Conservation Cotton Initiative. Edun currently has eight factories in Africa with 40% of the company’s goods being produced there. Since LVMH has become part owner of the company, however a large part of production has been moved to China. This includes the manufacture of Edun’s seasonal collections. Critics have argued that Edun is now focusing on profits at the expense of their founding principle of trade with Africa. But Bono and Hewson explained that recurrent problems with quality, sourcing, production and delivery caused many stores to drop the brand, and as a result the company lost millions in 2007 and 2008. The couple thought about closing down, but instead decided to invest $20 million of their own money into the business before partnering with LVMH. The couple were forced to reconsider production and sourcing to keep the brand viable and competitive, however Bono and Hewson plan to stay true to the company ethos by continuing current production in Africa. Both the 2013 Edun + Diesel collaboration and a recent special accessories line were produced in Africa with a portion of the proceeds going to charity. The Edun Live t-shirt line is also sewn in Africa using northern Ugandan cotton.

Click here to visit the Edun website.