Penelope Cruz’s Sustainable Oscar Party Gown

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Penelope Cruz's Sustainable Oscar Party Gown

Penelope Cruz wore an H&M Conscious Exclusive gown to the Vanity Fair Oscar party.

The fashion world is abuzz right now, talking about who wore what to the Academy Awards ceremony and all of the glamorous after parties. Although Penelope Cruz wore Giambattista Valli Couture to the main event, she attended the Vanity Fair Oscar party wearing a black ruffled gown from H&M’s Conscious Exclusive collection. In 2012 we covered this sustainable evening wear range, as well as the 2013 collection. The H&M Conscious Exclusive garments and accessories range is inspired by the glamour of old Hollywood, so it was no surprise that Cruz decided to wear one of the dresses from the collection to Hollywood’s most exclusive party. H&M’s in-house design team customized the dress for Cruz, which was a midnight blue full length ruffled gown made from sustainable materials. Although Penelope’s gown is one-of-a-kind, a similar style will be available in select H&M stores when the new Conscious Exclusive collection launches on April 10, 2014. Cruz isn’t the first starlet to wear an exclusive H&M design on the red carpet. Michelle Williams wore a custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt from the H&M Conscious Exclusive collection to the 2012 BAFTAs, and similar items were offered at select H&M stores soon after. Amanda Seyfried wore a blue tuxedo blazer and shorts from the Conscious Exclusive collection at the London premiere of In Time. About dressing Cruz for the event, H&M’s Ann-Sofie Johansson said, “I’m so thrilled that one of the most incredible actresses in the world chose to wear an H&M gown in more sustainable materials for this occasion, and I hope this will inspire our customers.” The Conscious Exclusive collection was introduced as a special range of H&M Conscious, which is a part of H&M’s sustainability initiative. This year H&M appeared for the fifth time on the Global 100 Most Sustainable Corporations in the World Index. They ranked 63rd for 2014, up nine places from the previous year. But unfortunately they were one of only two retailers appearing in the index, along with sportswear brand Adidas.

Click here to learn more about H&M Conscious.